One of the key features of conducting successful real estate business online is the realtor websites. Acting as an online promotional tool, these websites help potential customers to get the latest information regarding the real estate world.Realtor websites are the most important tool for promoting real estate business online. With the rapid growth in technology and expansion of the web world, today the internet has emerged as a major platform for conducting business. With more and more businesses waking up to the immense potential of this platform, online marketing has emerged as a powerful tool. Like other businesses, for real estate business too, having good websites for realtors has become a necessity for expanding the business online.Earlier, the norm was that the buyer or seller would scan through newspaper real estate ads or agent listings in Yellow pages to establish contact with the realtors. Then the lengthy and exhaustive process of visiting various properties would begin till a suitable one was found. But today, the situation is very different. With people becoming increasingly net savvy, they first look for property information online. The agent websites contain detailed information about various types of properties on sale. By visiting these websites, the prospective customers can browse through the individual property pages and go through the details pertaining to the location, features and also price of the property.If they find some to their liking, they can contact the agents then and there through the contact details available on the page. Thus, the realtor websites help in instant connectivity between the agents and the clients, which saves a lot of time.The agent websites not only help a buyer choose his dream home but they also enable sellers to advertise the properties they are looking to sell. Serving as a meeting point of buyers and sellers, the better the property listings higher will be the number of visits to the sites. These websites for realtors also provide guidance to property investors as to where to put their money. The investors can browse through a range of properties and choose the ones that they think would give them high returns.Yet to get the maximum profit from conducting real estate business online, the realtor websites are the key. To increase the number of transactions, the websites must draw in more traffic. And to attract more traffic, it is of utmost importance that the agent websites must be search engine optimized, i.e. they must have high ranks in search engine results. Higher rankings would lend credibility to the site, which would in turn draw in more potential customers.Most importantly, as the realtor websites serve as online advertising tools, they must be well designed and informative. Serving as round the clock advertising platforms, these sites must put forward the best features of the realtor and his experience in property dealings. A good reputation goes a long way in bringing about success in real estate business online.